Call Tracking enables you to monitor calls out of your site and understand exactly what marketing activity brought them whether it was from another site, Google or your own paid search campaign.
So no longer will you have to guess how your caller has discovered you.
Call tracking is a vital tool for any business that spends money on advertising across multiple channels. Clients with AdWords have an inborn need to monitor the calls that are relevant to their keywords, in order to understand which keywords provide call conversions. Call Conversions Without visibility of telephone conversions, it is simply not possible to work out if your investment in the keywords on your portfolio is providing value or not. Is just tracking AdWords telephone conversions ?
Most clients are searching to monitor not only PPC, but additionally SEO, Screen, Affiliates, Social Media as well as Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the energy of a 3rd generation call tracking system like Call Conversions Tracking comes in, as it lets you see your ROI for each of these very important channels not only Google PPC. This can be essential actionable data letting you optimise the efficacy of each of your marketing and advertising channels, crucial to the success of any business.